Privacy Statement | Twisted Jack's Soft Pretzels

Privacy & Data Collection Statement

At Twisted Jack's Soft Pretzels, we are committed to protecting your privacy and being transparent about how we collect and use your information. This statement outlines our practices to ensure you have a safe and seamless experience on our website.

1. Information We Collect When you interact with our website—whether you are placing an online order, submitting a catering inquiry, or booking our food truck—we may collect standard personal information that you voluntarily provide. This includes your name, email address, phone number, event details, and order history. This information is used strictly to fulfill your requests, communicate with you regarding your orders, and provide customer support.

2. How We Use Analytics for User Experience (UX) To continually improve our website and make ordering as easy as possible, we use third-party analytics tools, specifically Google Analytics and Microsoft Clarity.

Google Analytics: We use this tool to understand general site traffic patterns, such as which pages are visited most frequently and how users find our website.
Microsoft Clarity: We use this tool to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay. This helps us identify technical bugs, confusing navigation, or areas where the checkout process can be improved.

These tools utilize cookies and standard tracking technologies to collect anonymized data regarding your device, browser type, and browsing behavior. They do not capture sensitive keystrokes (such as passwords or credit card numbers).

3. Our Promise Regarding Your Data We respect your privacy and the trust you place in us. We will never sell, rent, or trade your personal data to third parties for marketing purposes without your explicit consent. The data we collect is used exclusively for internal operations, improving your user experience, and ensuring we can deliver the best pretzels and service to your event.

4. Data Security We implement industry-standard security measures to protect the data submitted through our website and e-commerce platform. All payment processing is handled securely through encrypted third-party payment gateways, and we do not store your direct credit card information on our servers.